Vol. 1 No. 2 (2024): August

Articles

• NEUROMARKETING IN THE DIGITAL AGE: HARNESSING NEUROSCIENCE FOR EFFECTIVE ONLINE ADVERTISING

  Loso Judijanto, Mohammad Ahmad Bani Amer, Iyad Abdallah Al- Shreifeen (Author)

  337-345

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• MARKETING COMMUNICATIONS AND ACCOUNTING INTEGRATION: A HOLISTIC STRATEGY FOR BUSINESS SUCCESS

  Loso Judijanto, Silvia Ekasari, Hadenan Towpek (Author)

  346-356

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• COST-BENEFIT IN MARKETING COMMUNICATIONS: AN ACCOUNTING PERSPECTIVE

  Silvia Ekasari, Oggy Akmadani (Author)

  357-364

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• THE VITAL ROLE OF ACCOUNTING IN OPTIMISING MARKETING COMMUNICATION STRATEGIES

  Teguh Prakoso, Desi Yuniarti (Author)

  365-374

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• ANALYSIS OF THE APPLICATION OF TELLER STANDARD OPERATING PROCEDURES (SOP)  IN CUSTOMER SERVICE AT KJKS BMT AGAM MADANI KOTO TUO

  Erizal Candra Efendi, Meirison Meirison (Author)

  375-387

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• MARKETING CAMPAIGN PERFORMANCE MEASUREMENT: A MANAGEMENT ACCOUNTING APPROACH

  Loso Judijanto, Oskar Hutagaluh (Author)

  388-397

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• TECHNOLOGICAL INNOVATION IN THE MANAGEMENT OF HAJJ AND UMRAH: TOWARDS SERVICE EXCELLENCE IN THE DIGITAL ERA

  Ratu Amalia Hayani, Mujahidin Mujahidin (Author)

  398-407

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• RISK MANAGEMENT AND PILGRIM SAFETY: A COMPREHENSIVE STRATEGY FOR ORGANISING HAJJ AND UMRAH

  Loso Judijanto, Al-Amin (Author)

  408-417

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• INFRASTRUCTURE INVESTMENT POLICY TO BOOST ECONOMIC GROWTH AND INCREASE EMPLOYMENT

  Gunawan Widjaja (Author)

  418-426

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• TALENT MANAGEMENT IN THE DIGITAL ECONOMY ERA: CHALLENGES AND SOLUTIONS

  Ary Kafin Kosasih, Almira Luthfiyanti Kosasih, Kosasih Kosasih (Author)

  427-436

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• HOW PUBLIC SECTOR MANAGEMENT AFFECTS ECONOMIC PROGRESS

  Hotmaria Hertawaty Sijabat (Author)

  437-446

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• ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) FACTORS IN FINANCIAL MANAGEMENT: A SYSTEMATIC REVIEW AND RESEARCH AGENDA

  Gunawan Widjaja (Author)

  447-458

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• THE IMPACT OF PUBLIC ADMINISTRATION POLICIES ON ECONOMIC DEVELOPMENT

  Sidderatul Akbar, Agung Cucu Purnawirawan, Al-Amin (Author)

  459-469

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• THE EFFECTIVENESS OF SOCIAL WELFARE PROGRAMMES IN GOVERNMENT DURING THE ECONOMIC CRISIS

  Jackson Yumame, Iwan Kusnadi (Author)

  470-478

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• CORPORATE FINANCIAL MANAGEMENT IN THE DIGITAL ERA: A COMPREHENSIVE LITERATURE REVIEW

  Loso Judijanto, Desi Yuniarti (Author)

  479-489

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• STRATEGIC FINANCIAL MANAGEMENT IN SMALL AND MEDIUM ENTERPRISES: A GLOBAL PERSPECTIVE THROUGH A SYSTEMATIC LITERATURE REVIEW

  Nurussama Nurussama , Wahab Wahab (Author)

  490-500

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• ACCOUNTING FOR MARKETING DECISIONS: ALIGNING COMMUNICATION STRATEGY WITH FINANCE

  Loso Judijanto, Abdul Wahab Syakhrani (Author)

  501-510

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• DATA-DRIVEN MARKETING COMMUNICATIONS: THE CRUCIAL ROLE OF ACCOUNTING INFORMATION SYSTEMS

  Loso Judijanto, Al-Amin (Author)

  511-520

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• OPTIMISING EMPLOYEE PRODUCTIVITY: HR STRATEGY FOR ECONOMIC GROWTH

  Martha Octavia Dwi Sisianty, Tehedi Tehedi (Author)

  521-531

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• PARTNERSHIP PATTERNS BETWEEN VILLAGE-OWNED ENTERPRISES (BUMDES) AND THE COMMUNITY IN AN EFFORT TO INCREASE THE SELLING POWER OF HOME PRODUCTS IN PASIRLANGU VILLAGE, PAKENJENG SUB-DISTRICT, GARUT DISTRICT

  Iman Hikmat Nugraha (Author)

  532-542

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• MARKETING COMMUNICATION AND ACCOUNTING SYNERGIES: MAXIMISING CAMPAIGN ROI

  Arif Nugraha Kurniadi, Al-Amin (Author)

  543-550

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• STRATEGIC INFRASTRUCTURE DEVELOPMENT: DRIVING ECONOMIC PROSPERITY AND JOB CREATION

  Ben Brahim S. B., Sidderatul Akbar, Oggy Akmadani (Author)

  551-560

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• SUSTAINABLE FINANCIAL MANAGEMENT: A CRITICAL ANALYSIS OF CURRENT RESEARCH AND FUTURE PROSPECTS

  Loso Judijanto, Ari Purwanti, Al-Amin (Author)

  561-571

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• MARKETING CAMPAIGN FINANCIAL REPORTING: LINKING COMMUNICATIONS WITH ACCOUNTABILITY

  Loso Judijanto, Desi Yuniarti (Author)

  572-580

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• INTEGRATION OF FINANCIAL AND OPERATIONAL MANAGEMENT IN THE ORGANISATION OF HAJJ AND UMRAH

  Loso Judijanto, Oskar Hutagaluh (Author)

  581-590

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• IMPROVING THE QUALITY OF HUMAN RESOURCES IN HAJJ AND UMRAH MANAGEMENT: THE KEY TO SUCCESSFUL PILGRIMAGE SERVICES

  Yesi Suhartini, Oggy Akmadani (Author)

  591-600

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• SEARCH ENGINE MARKETING OPTIMIZATION AND ITS IMPACT ON CONSUMER PURCHASING DECISIONS IN THE E-COMMERCE SECTOR

  Franciscus Dwikotjo Sri Sumantyo, Dewi Rakhmawati, Bekti Utomo (Author)

  601-613

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• THE ROLE OF TRAINING AND DEVELOPMENT IN IMPROVING ECONOMIC COMPETITIVENESS

  Fittry Megasari Sijabat (Author)

  614-623

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• BUDGETING AND FORECASTING IN MARKETING COMMUNICATIONS: AN ACCOUNTING PERSPECTIVE

  Loso Judijanto, Al-Amin (Author)

  624-633

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• OPTIMISING MARKETING RESOURCE ALLOCATION THROUGH ACCOUNTING ANALYSIS

  Loso Judijanto, Nur Hikmah Huba (Author)

  634-641

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