PARTNERSHIP PATTERNS BETWEEN VILLAGE-OWNED ENTERPRISES (BUMDES) AND THE COMMUNITY IN AN EFFORT TO INCREASE THE SELLING POWER OF HOME PRODUCTS IN PASIRLANGU VILLAGE, PAKENJENG SUB-DISTRICT, GARUT DISTRICT

Abstract

The economic activities of rural communities are different from urban communities, especially in efforts to fulfil the needs of life, rural communities do more of their own business to meet the needs of life, by utilising natural resources and optimising the potential of personal abilities in processing natural resources into a product that has a selling value to help fulfil the needs of life. The community always tries to explore the potential of the area, especially from the community forest sector and the agricultural sector. With government restrictions on the community's authority to utilise forest products, the community is more focused on optimising their plantation and agricultural products to help meet their needs or even as the main source of income. This is also the case with the community in Pasirlangu Village, Pakenjeng Subdistrict, where the community is more dominant in utilising the potential of community forests, plantation potential, agricultural potential and livestock potential. The business potential of the community in this area includes collecting palm fibre, kolang kaleng and brown sugar from Aren trees, the potential of the plantation sector, agriculture and livestock, especially sheep. On the other hand, the government policy to establish BUMDes is a bright spot that is better, of course, with the businesses that have been run by BUMDes. The opportunity for BUMDes to help sell community home products in Pasirlangu Village is very large and wide open, considering that BUMDes already has a larger market elsewhere, government support and the use of Information Technology in helping to market local products more widely. This thinking leads to how to create a system of foster fathers and foster children between BUMDes and the community in marketing home products to be wider and more valuable and able to increase the selling power of products which in turn increases the purchasing power of the community.