THE IMPACT OF 5G TECHNOLOGY ON DIGITAL MARKETING AND E-COMMERCE ECOSYSTEMS

Authors

  • Henny Noviany Universitas Sali Al-Aitaam Author
  • Axelon S Renyaan Universitas Ottow Geissler Author
  • Johni Eka Putra Universitas Pendidikan Indonesia Author

Abstract

5G or fifth-generation mobile networks holds the promise of higher data rates, low latency, and more data traffic than earlier generations of mobile telecommunications technologies. Its relevance to both digital marketing and the e-commerce industry is such that there is a great shift in the conduct of online marketing of goods and services by businesses, as well as in the conduct of users of the digital space such as online and mobile transactions. The digital marketing ecosystem consists of different tools, platforms, and techniques that help design, implement, and analyze advertising activities in the internet space. As a rule, e-commerce refers to trade and other commercial activities performed via the World Wide Web, including business to consumer (B2C) and business to business (B2B) as well consumer to consumer (C2C) sales. The depiction illustrates how the 5G technology shapes the perspective towards and the functioning of the digital marketing and e-commerce ecosystem center.

Downloads

Download data is not yet available.

References

Akhmaeva, L. G. (2022). Changing approaches to interactive marketing communications due to the development of 5G technology. Digital Sociology, 4(4), 92–101. https://doi.org/10.26425/2658-347x-2021-4-4-92-101

Anderson, J., Kenny, K., Renalbi, & Chou, C. (2023). Analisis Dampak Penggunaan Teknologi Augmented Reality dalam Pemasaran Digital IKEA terhadap Consumer Engagement. Vifada Management and Social Sciences, 1(2), 18–26. https://doi.org/10.70184/5h8dmx21

Arif, S. M., & Habibie, M. T. (2022). ANALISIS PERANCANGAN WEB E-COMMERCE PT. MADANI SISFOTEL SEBAGAI MEDIA PEMASARAN PRODUK UMKM (USAHA MIKRO KECIL DAN MENENGAH). SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(9), 1815–1824. https://doi.org/10.54443/sibatik.v1i9.240

Arjuna, A., Dinova, M. A., Nasution, A., & Suhairi, S. (2024). Analisis Strategi Komunikasi Dalam Pemasaran Global. Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-Commerce, 3(1), 1–9. https://doi.org/10.30640/digital.v3i1.2110

Bharadwaj, A., & Yeo, J. (2020). Digital Ecosystem and Collaboration. The Routledge Companion to Strategic Marketing, Query date: 2024-09-20 22:26:43, 151–162. https://doi.org/10.4324/9781351038669-13

Denga, E. M., & Rakshit, S. (2022). Digital Marketing and the Sustainable Performance of Small and Medium Enterprises. Advances in Electronic Commerce, Query date: 2024-09-20 22:26:43, 213–234. https://doi.org/10.4018/978-1-6684-5727-6.ch011

Duraichamy, J., & Srinivasan, K. R. (2020). A Study on Impact of GST on Indian Digital Marketing System. ComFin Research, 8(1), 85–91. https://doi.org/10.34293/commerce.v8i1.3521

FAYVISHENKO, D., & YATSIUK, D. (2022). CURRENT TRENDS IN THE DEVELOPMENT OF THE DIGITAL MARKETING ECOSYSTEM. Herald of Khmelnytskyi National University. Economic Sciences, 306(3), 289–293. https://doi.org/10.31891/2307-5740-2022-306-3-43

Firman, F.-. (2018). PENELITIAN KUALITATIF DAN KUANTITATIF. Query date: 2024-05-25 20:59:55. https://doi.org/10.31227/osf.io/4nq5e

Gani, M. O., & Faroque, A. R. (2021). Digital Marketing. Advances in Electronic Commerce, Query date: 2024-09-20 22:26:43, 172–202. https://doi.org/10.4018/978-1-7998-5823-2.ch008

Hermawan, I., & Indriani, I. (2023). Design Get up Application E-Commerce Based Web Using the Agile Kanban Method ( Case Study at Bandung Digital Marketing Friends ). APPLIED SCIENCE AND TECHNOLOGY REASERCH JOURNAL, 2(2), 81–91. https://doi.org/10.31316/astro.v2i2.5392

Jelahut, F. E. (2022). Aneka Teori Dan Jenis Penelitian Kualitatif. Query date: 2024-05-25 20:59:55. https://doi.org/10.31219/osf.io/ymzqp

Li, Y., & Wang, Y. (2021). Influence and Strategy of 5G Technology on E-commerce Marketing and Operation Mode. Lecture Notes on Data Engineering and Communications Technologies, Query date: 2024-09-20 22:26:43, 664–670. https://doi.org/10.1007/978-981-16-5854-9_85

Li, Z. (2022). 5G marketing system based on multi-sensor collaborative filtering algorithm. Second International Conference on Digital Signal and Computer Communications (DSCC 2022), 13(Query date: 2024-09-20 22:26:43), 71–71. https://doi.org/10.1117/12.2641533

Liu, Y. (2022). Analysis of the Impact of Interactive Marketing Characteristics on Users’ Perceived Attributes in Mobile Live E-Commerce based on SPSS. Proceedings of the 1st International Conference on Public Management, Digital Economy and Internet Technology, Query date: 2024-09-20 22:26:43, 635–640. https://doi.org/10.5220/0011753500003607

Lola, I. S., & Bakeev, M. B. (2022). DIGITAL ACTIVITY OF RUSSIAN ORGANIZATIONS IN THE FIELD OF INFORMATION TECHNOLOGY SERVICES: TRENDS AND VECTORS OF DIGITAL ACTIVITY IN THE DEVELOPMENT OF E-COMMERCE AND MARKETING TECHNOLOGIES. Information Society, 3, 27–37. https://doi.org/10.52605/16059921_2022_03_27

Makkonen, H., Nordberg-Davies, S., Saarni, J., & Huikkola, T. (2022). A contextual account of digital servitization through autonomous solutions: Aligning a digital servitization process and a maritime service ecosystem transformation to autonomous shipping. Industrial Marketing Management, 102(Query date: 2024-09-20 22:26:43), 546–563. https://doi.org/10.1016/j.indmarman.2022.02.013

Marchyta, N. K. (2022). ANTECEDENTS OF ONLINE EXPERIENCE ON E-COMMERCE PLATFORM IN INDONESIA. Jurnal Manajemen Pemasaran, 16(1), 32–36. https://doi.org/10.9744/pemasaran.16.1.32-36

Maxsudovna, G. Z. (2024). DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN: IMPROVEMENT OF DIGITAL MARKETING IN THE DEVELOPMENT OF DIGITAL MARKETING. International Journal Of Management And Economics Fundamental, 4(8), 71–75. https://doi.org/10.37547/ijmef/volume04issue08-06

Müller, D. (2021). Digital Branding im Premiumsegment – Luxusmarken digital vermarkten. Digitales Management Und Marketing, Query date: 2024-09-20 22:26:43, 265–276. https://doi.org/10.1007/978-3-658-33731-5_16

Njathi, A. W., Mutung’u, G., & Ajibola, Y. (2024). Digital Ecosystem in Africa. Digital Public Relations and Marketing Communication Trends in Africa, Query date: 2024-09-20 22:26:43, 172–192. https://doi.org/10.4324/9781032689654-10

Nurhayaty, M., Sutrisna, D., & Martha, T. (2022). ANALISIS STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN PRODUK TIKAR MENDONG MEKAR PUTRA. SEMINAR TEKNOLOGI MAJALENGKA (STIMA), 6(Query date: 2024-09-20 22:22:31), 29–36. https://doi.org/10.31949/stima.v6i0.746

Puspitasari, D., & Sutabri, T. (2023). Analisis kejahatan phising pada sektor e-commerce di marketplace shopee. Jurnal Digital Teknologi Informasi, 6(2). https://doi.org/10.32502/digital.v6i2.5653

Qian, L. (2021). Analysis of Short Video Marketing Strategy under the Background of Social E-commerce. 2021 2nd International Conference on E-Commerce and Internet Technology (ECIT), Query date: 2024-09-20 22:26:43. https://doi.org/10.1109/ecit52743.2021.00012

Rahman, K. T. (2021). Applications of Blockchain Technology for Digital Marketing. Advances in Marketing, Customer Relationship Management, and E-Services, Query date: 2024-09-20 22:26:43, 16–31. https://doi.org/10.4018/978-1-7998-8081-3.ch002

Senthilkumar, Dr. C. (2024). Digital Marketing. Query date: 2024-09-20 22:26:43. https://doi.org/10.59646/dm/239

Serman, O. P. (2020). COMBINING DAB + DIGITAL BROADCASTING TECHNOLOGY AND 5G TECHNOLOGY FOR THE DISTRIBUTION OF AUDIO PROGRAMS CONTENT. Digital Technologies, Query date: 2024-09-20 22:26:43, 85–89. https://doi.org/10.33243/2313-7010-28-85-89

Shalsabilla, M., & Hadita, H. (2023). Analisis Brand Ambassador Grup K-Pop EXO Sebagai Strategi Ekspansi Pemasaran Produk Scarlett Whitening. Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-Commerce, 2(4), 383–392. https://doi.org/10.30640/digital.v2i4.2035

Sibarani, H. J. (2021). DIGITAL MARKETING IMPLEMENTATION ON DEVELOPMENT AND PROSPECTIVE DIGITAL BUSINESS (CASE STUDY ON MARKETPLACE IN INDONESIA). MALAYSIAN E COMMERCE JOURNAL, 5(2), 64–68. https://doi.org/10.26480/mecj.02.2021.64.68

Sriminarti, N., & Arfan, M. (2024). Dampak Kualitas Produk, Pemasaran Digital, dan Harga terhadap Keputusan Pembelian Sepatu Ventela di Jabodetabek. Jurnal MADANI: Ilmu Pengetahuan, Teknologi, Dan Humaniora, 7(1), 60–69. https://doi.org/10.33753/madani.v7i1.364

Sulistyono, M. T. (2023). SISTEM PENGAMBILAN KEPUTUSAN PENGGUNAAN TEKNOLOGI INFORMASI TRANSFORMASI DIGITAL UNTUK PEMILIHAN PEMASARAN PRODUK MELALUI MEDIA SOSIAL DENGAN MENGGUNAKAN METODE WEIGHTED PRODUCT. Prosiding Sains Nasional Dan Teknologi, 13(1), 167–167. https://doi.org/10.36499/psnst.v13i1.9129

Suyitno. (2021). METODE PENELITIAN KUALITATIF KONSEP, PRINSIP DAN OPERASIONALNYA. Query date: 2024-05-25 20:59:55. https://doi.org/10.31219/osf.io/auqfr

Wang, F. (2021). Building Dongguan cross border e-commerce industry ‘closed loop’ ecosystem with blockchain Technology. 2021 2nd International Conference on E-Commerce and Internet Technology (ECIT), 38(Query date: 2024-09-20 22:26:43), 155–158. https://doi.org/10.1109/ecit52743.2021.00042

Wirtz, B. W. (2021). Digital Marketing and Electronic Commerce. Springer Texts in Business and Economics, Query date: 2024-09-20 22:26:43, 495–579. https://doi.org/10.1007/978-3-030-63482-7_14

Wolny, J. (2022). Customer Journey as Participatory Service Ecosystem. The SAGE Handbook of Digital Marketing, Query date: 2024-09-20 22:26:43, 17–32. https://doi.org/10.4135/9781529782509.n2

Yacub, R., & Mustajab, W. (2020a). ANALISIS PENGARUH PEMASARAN DIGITAL (DIGITAL MARKETING) TERHADAP BRAND AWARENESS PADA E-COMMERCE. Jurnal MANAJERIAL, 19(2), 198–209. https://doi.org/10.17509/manajerial.v19i2.24275

Yacub, R., & Mustajab, W. (2020b). ANALISIS PENGARUH PEMASARAN DIGITAL (DIGITAL MARKETING) TERHADAP BRAND AWARENESS PADA E-COMMERCE. Jurnal MANAJERIAL, 19(2), 198–209. https://doi.org/10.17509/manajerial.v19i2.24275

Yunanik, Y. (2023). Analisis Keekonomian Dalam Membangun Bisnis Pemasaran Bio Briket Tongkol Jagung Di Tuban. Eastasouth Journal of Positive Community Services, 1(2), 95–104. https://doi.org/10.58812/ejpcs.v1i02.67

Zhang, L., & Yu, H. (2023). Digital Marketing Evaluation of Applied Undergraduate Talent Training with E-commerce using Big Data Mining and Communication Technology Support. Computer-Aided Design and Applications, Query date: 2024-09-20 22:26:43, 103–118. https://doi.org/10.14733/cadaps.2024.s3.103-118

Downloads

Published

2024-07-30

Issue

Vol. 1 No. 1 (2024): July

Section

Articles

License

Copyright (c) 2024 INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) © 2024 by Adisam Publihser is licensed under CC BY-SA 4.0